The aim of this research was to examine if and how Scottish Local Authorities communicate effectively through the use of Twitter.
I carried out a survey of each council, then gathered their answers together for comparison. I then measured the actual use of Twitter by each organisation through their main account at a specified point in time. This established the extent to which communications though this channel is simply a series of broadcast messages or whether there are examples of organisations engaging in dialogue with their followers.
I came up with a few conclusions at the end of the exercise, which I plan to share in due course. But over the past couple of weeks there have been a few Twitter conversations on the issue which made me think that it might be useful/interesting to publish my initial data for others to see. With this in mind, you can find a copy of the questions I asked and the answers I received here:
In addition, I've also put together a definitive Twitter list of the main accounts of Scottish Local Authorities:
I'll be posting some of my findings in a couple of weeks, but please let me know in the comments if you've any questions or anything to add.
