Thursday, April 12, 2012

Scottish Local Authorities and Twitter

A couple of months ago, I carried out a piece of research as part of my work on my CIPR Diploma on the use of social media by Scottish Councils. 

The aim of this research was to examine if and how Scottish Local Authorities communicate effectively through the use of Twitter.

I carried out a survey of each council, then gathered their answers together for comparison. I then measured the actual use of Twitter by each organisation through their main account at a specified point in time. This established the extent to which communications though this channel is simply a series of broadcast messages or whether there are examples of organisations engaging in dialogue with their followers.

I came up with a few conclusions at the end of the exercise, which I plan to share in due course. But over the past couple of weeks there have been a few Twitter conversations on the issue which made me think that it might be useful/interesting to publish my initial data for others to see. With this in mind, you can find a copy of the questions I asked and the answers I received here:

In addition, I've also put together a definitive Twitter list of the main accounts of Scottish Local Authorities:

I'll be posting some of my findings in a couple of weeks, but please let me know in the comments if you've any questions or anything to add. 


  1. John, this is fantastically useful! Thank you for sharing.


  2. Brilliant work this, John. Really looking forward to reading your conclusions too.

    It's clear that there is a disparity between the good, the bad and the ugly when it comes to using social media and it's always good to share best practice.